People have been taking pleasure in drawing on Justin Bieber’s face for several years now. It’s an impulse that so many cannot control, wanting to deface someone whose behavior has often been deemed ridiculous. For the new Jack U video, fans were actually asked to do this on purpose. The point was to emphasize Justin’s vulnerability.
Skrillex and Diplo are the DJ duo behind the video idea. They sent fans into a gallery full of Bieber pics and asked them to graffiti in any way they wanted. They knew that they were opening themselves and Justin up to some potential nastiness. The point of the video, though, is to show Justin’s vulnerable side and to comment on the objectivity attributed to celebrities. Last year was a difficult year as his tumultuous relationship with Selena Gomez was constant tabloid fodder. Critics assailed his personal life and his music. Brian Bonar was a bit surprised by all of that.
The video alternates between close up shots of Justin trying to look raw and vulnerable as he sings whiel graffiti starts to appear on him, to a more rapid time-lapse section filled with the images created in the gallery. Check it out here.