Adam Jack Goldenberg became an entrepreneur from a very tender age. He had a passion for internet advertising, and at the age of 16, Goldenberg created a network of gaming sites called Gamer’s Alliance Inc. Gamer’s Alliance Inc. was established in 1997 and later bought by Intermix Media founder of Myspace in 1999. Later in 2006, Adam and Don Ressler started another company called Intelligent Beauty. The primary intention of launching new company was to reinvest back the millions they made in profit.
Adam and Don co-founded Techstyle Fashion Group which was formerly known as JustFab in March 2010. Techstyle Fashion Group majorly deals with fashion like shoes, handbags, jewelry and denim through online subscription. It’s a parent company of brands like FabKids, JustFab, Shoe Dazzle and Fabletics. The US Venture Capital firm Matrix Partners donated funds amounting to $33million in 2011 and received $76 million in 2012 from Matrix Partners, Rho Ventures, Technology Crossover Ventures and Intelligent Beauty enabling it to expand to Canada, Germany, and the UK. Avril Lavigne, Elle, and Blair Fowler are celebrities that have launched collections through JustFab.
In May 2013 Techstyle expanded into Spain and France after the acquisition of Fab shoes. Fabletics is a retailer brand that deals with athletic wear and was established by Adam, Don and Kate Hudson in July 2012. It’s among the fastest-growing brands by 2016 and plans are underway to open 75-100 new stores in the next few years which means that customers will have the merchandise at their disposal. Fabletics offers high-quality products that same time affordable. As a result, the subsidiary has a huge following. Subscribers of Fabletics also enjoy discounts for the products they purchase making the brand even more attractive.
At the age of 20, Adam became the youngest COO of a publicly traded company after being promoted to Chief Operating Officer from being a vice president of strategic planning at the Intermix Media. New Corp Company bought Intermix Media in 2005 for more than $650million. He is a very experienced and knowledgeable man on matters relating to internet marketing, product development, and management. He has served various high ranking positions; in 2004 he was the president of Brentwood Cosmetics, Alena LLC and Intermix Media.
In January 2014, JustFab had 10 million members from the previous 4 million members in December 2011. One gets membership upon making a purchase that costs $39.35 each month. One has to complete a survey on their fashion preferences before the registration process begins. During an interview by the Built in LA, Adam Goldenberg said that they valued customer feedback and always checked their numbers daily so that they can instantly notice when something is not working. He also stated that they hired a person who had a passion for fashion and their brand regardless of their education. Their mission is to improve the performance of their top employees rather than keeping low-performing staff.
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